Nick Elliott - UX Consultant

Nick Elliott

Experienced UX Specialist

In an AI-driven world, empathy is irreplaceable.
My work pairs human perspective with intelligent tools to delight users.

Get in touch via LinkedIn

The Human Touch in UX

With over 20 years of experience in UX, I understand that while AI can accelerate our work, it's the human insight, empathy, and strategic thinking that creates truly meaningful experiences.

Human-Centered UX Design

I help teams move beyond what AI can infer—uncovering the deeper human motivations behind behaviour, then designing experiences that truly resonate and stand apart from the competition.

Human-AI Collaboration

AI helps me move faster with prototyping and data analysis, but it's human judgement that ensures the design is thoughtful, ethical, and emotionally engaging.

Experience Strategy & Innovation

I bring 20+ years of end-to-end UX experience across sectors including finance, engineering, cyber, and publishing—helping teams uncover where AI and human insight intersect to create standout products.

Design System Excellence

I'm experienced in helping companies build and maintain scalable design systems—making it easier to deliver consistent, high-quality experiences across products.

UX Impact

Real-world examples of human-centered design creating meaningful business impact

Iress

Financial Services

In 2012, I established the UX function at Iress with a team of three graduate designers. I later relocated to Australia for three years to build a new design function from the ground up. I led UX across five flagship financial advice products—contributing to award-winning software—and set up a successful design system team to drive consistency, efficiency, and inclusive design across product teams.

Spirax Group

Engineering

At Spirax Group, I co-created a design system with a single developer, achieving adoption across two core products within six months. I also helped shape an AI-powered training platform that reduced Sales onboarding time by supporting the creation of an LLM from fragmented training data. I led research and designed an experience that helped users navigate gaps in content with confidence.

Oxford Risk

Financial Services

I rapidly created a UI component framework within two weeks —aligned with their React and Tailwind codebase. This laid the groundwork for using AI-powered design-to-code tools and enabled faster prototyping to align stakeholders and conduct effective user testing.

LAB Group

SaaS Onboarding

At LAB Group, I used Figma and AI tools to create browser-ready prototypes, enabling quick user testing and faster validation of onboarding experiences.

A new Cyber startup

Cyber Security

For a new australian cyber startup, I conducted a detailed UX and accessibility critique of a proposed solution, including competitor analysis. My feedback led to a strategic pivot that avoided significant wasted effort and helped position the solution ahead of its competitors.

Oxford University Press

Publishing

At Oxford University Press, I led a UX and accessibility review of their design system usage and delivered a prioritised report with quick wins and longer-term recommendations.

Let's Work Together

Ready to create exceptional user experiences that combine human insight with intelligent tools? Let's discuss how I can help your team.

Nick Elliott

Experienced UX Specialist