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In an AI-driven world, empathy is irreplaceable.
My work pairs human perspectives with intelligent tools to delight users.
I help teams move beyond what AI can infer—uncovering the deeper human motivations behind behaviour, then designing experiences that truly resonate and stand apart from the competition.
AI helps me move faster with prototyping and data analysis, but it's human judgement that ensures the design is thoughtful, ethical, and emotionally engaging.
I bring 20+ years of end-to-end UX experience across sectors including finance, engineering, cyber, and publishing—helping teams uncover where AI and human insight intersect to create standout products.
While I've built and led UX teams, my passion lies in nurturing practice over managing people — mentoring designers and helping them balance AI-driven efficiency with thoughtful, human-centred design.
I'm experienced in helping companies build and maintain scalable design systems—making it easier to deliver consistent, high-quality experiences across products.
UX Consultant & Design Systems Specialist
Industries & Clients:
Coaching & Mentoring:
Product Design Principal & Design System Product Owner
Career Progression:
Analyst Programmer
Various Roles
Role Progression:
In 2012, I established the UX function at Iress with a team of three graduate designers. I later relocated to Australia for three years to build a new design function from the ground up. I led UX across five flagship financial advice products—contributing to award-winning software—and set up a successful design system team to drive consistency, efficiency, and inclusive design across product teams.
At Spirax Group, I co-created a design system with a single developer, achieving adoption across two core products within six months. I also helped shape an AI-powered training platform that reduced Sales onboarding time by supporting the creation of an LLM from fragmented training data. I led research and designed an experience that helped users navigate gaps in content with confidence.
I rapidly created a UI component framework within two weeks —aligned with their React and Tailwind codebase. This laid the groundwork for using AI-powered design-to-code tools and enabled faster prototyping to align stakeholders and conduct effective user testing.
At LAB Group, I used Figma and AI tools to create browser-ready prototypes, enabling quick user testing and faster validation of onboarding experiences.
For a new australian cyber startup, I conducted a detailed UX and accessibility critique of a proposed solution, including competitor analysis. My feedback led to a strategic pivot that avoided significant wasted effort and helped position the solution ahead of its competitors.
At Oxford University Press, I led a UX and accessibility review of their design system usage and delivered a prioritised report with quick wins and longer-term recommendations.
References available on request.
Referee #1
Currently Head of UX Design at FTSE 100 Engineering company.
Referee #2
Frequent speaker at leading UX design conferences. Head of Design at multiple Australian companies.